Hull owner Assem Allam warned yesterday that he will stop “throwing money” at the club if he cannot force through his controversial “Tigers” rebrand disaster.

Allam has been bankrolling Hull since saving the club from financial calamity in 2010, and has put more than £70 million into the team since then.

He believes the only route to sustainability lies in changing the official name from Hull City AFC to Hull Tigers, a move he thinks would lead to sizeable overseas investment.

Despite the Football Association council throwing out his proposal in April, Allam backed manager Steve Bruce’s rebuilding plans this summer with over £30m of transfer funds.

But the 75-year-old Egyptian, who is engaged in arbitration with the FA over its decision and has also put the club up for sale, insists there will be no more spending unless he gets his way.

“That stops now. It has to stop,” Allam said.

“I won’t pay out if I cannot create income. That is called ‘throwing money at it’.”

“I won’t throw money at a problem. I want to deal with the problem.”

Allam’s latest intervention cannot have been welcomed by Bruce, who has done his level best to play peacemaker in an increasingly bitter stand-off between the owner and sections of the fans for over a year now.

That his words come on the eve of a home match against Crystal Palace, meanwhile, represents an unwelcome case of deja-vu.

It was the corresponding fixture last season when protests against the name change plan reached fever pitch, with supporter demonstrations proving an unwanted distraction as Hull slipped to their first home defeat.

The atmosphere at the KC Stadium has been on a knife edge at times this term, with chants of “City Till We Die” now booed by rival elements of the crowd.

What awaits in the stands today, when Bruce’s main priority is a first win since the opening day of the season, is now an open question.

But the manager was pragmatic when asked to comment on Allam’s position ahead of the match.

Bruce noted that no further spending was now possible until January but insisted he would not be shy about requesting funds when the time comes.