SOCIOLOGISTS-FOR-HIRE are currently swamping the populist press to comment on the sexual significance of Cinderella’s tiny waist in this live-action remake of Disney’s 1950 animated classic.

But such comments have minimal cinematic relevance. This lush, likeable version of Charles Perrault’s 17th century fairytale has been cleverly confected for family filmgoers.

Chris Waltz’s screenplay, playing fair with the original story, sees the mother of the 10-year-old Ella passing on deathbed advice to “have courage and be kind” to her daughter.

That proves invaluable when, as a grown-up played by Lily James, her father dies. The luckless lass is left in thrall to her wicked stepmother — perfectly played by blood-red-lipped Cate Blanchett — and two evil stepsisters.

But a handsome prince, a fairy godmother and a catalytic glass slipper save the day.

Director Kenneth Branagh sets the style — an attractive blend of charm, comedy, magic and drama — with his opening shot of two bluebirds and maintains it without any trace of maudlin self-pity from the attractively self-reliant heroine.

Fine special effects, notably a pumpkin transformed into a fairy coach manned by magically mutated lizards, mice and a swan and lush cinematography add depth and dimension and key performances perfectly match the hugely enjoyable tone of the tale, resulting in a true treat for youngsters.