THE weekend Morning Star, the one you’re reading now, is by far the most popular of our daily editions. 

In some ways, that should come as no surprise. The weekend paper has eight additional pages, which means we are able to pack in more news, features, culture and sport.

And our country-wide network of readers and supporters, all volunteers, are out bright and early, selling the paper outside stations, shopping centres and labour movement events.

No other daily newspaper in Britain has readers as loyal and committed as ours.

Can you imagine anyone giving up their Saturday morning to sell the Sun on a chilly street corner in Coventry? No, nor can I.

But the big-business-owned press has a few things we don’t have: mass commercial advertising, cross-subsidies from other parts of the business to cover loses, and banks that are prepared to lend them money.

By contrast, our most important asset is you. That’s why the Morning Star’s new campaign, Reach for the Star, is asking for your help in winning new daily readers.

If half our weekend or occasional readers became daily readers, we could secure the paper’s future and invest for growth.

Most importantly, we’d equip more of our readers with the tools to be more effective in their workplaces and communities. 

Owned by our readers and backed by 10 national trade unions, our journalists report on the growing number of strikes, protests and community struggles against ruthless bosses and the government that serves and protects them. 

With the rest of the press clamouring for war, it is more vital than ever that as many people as possible are armed with the arguments for peace and an analysis that is based on facts and history, not on hysteria and xenophobia.

We’ve made it easier than ever to buy the Morning Star every day. The paper is available at Martin McColls, One Stop shops and many Co-Op stores.

Ask your local newsagent to stock the paper if they don’t already do so or contact circulation@peoples-press.com.

For less than £10 a week, you can sign up to our new home delivery service and have the Morning Star land on your doormat six days a week.

Subscribers also receive the premium e-edition package for free.

We know that times are hard, and right now spending more on a newspaper may not seem like a priority.

But remember that those that are inflicting the cost-of-living crisis on us bank on getting away with it with the help of the media oligarchs.

The Morning Star will do everything possible to hold them to account. The more readers we have, the stronger the voice of our movement will be. 

Calvin Tucker is campaigns manager at the Morning Star.

To subscribe to the printed paper or digital edition visit www.morningstaronline.co.uk/subscribe. Find out more about home newspaper delivery at www.newsteamgroup.co.uk/morningstar or by emailing orders@newsteamgroup.co.uk or phoning 01782 959-532.