NEARLY three-quarters of people are less likely to donate to a charity if it pays celebrities for their support, according to a new survey.

A poll carried out for Channel 4’s Dispatches discovered that famous faces would take tens of thousands of pounds to show public support for a charity invented by undercover reporters.

US reality star and former Olympian Caitlyn Jenner and football manager Harry Redknapp both accepted large fees to back a dummy charity, called Cleaning Up Plastic Pollution in Africa (Cuppa).

More than 84 per cent of adults who took part in the survey said that celebrities should not receive payment from a charity when fronting a campaign or appearing as an ambassador.

Lawyers for Redknapp said that he only agreed to payment after being informed that the charity was supported by private investors.

A lawyer for Jenner said: “It is well known to the public that sometimes celebrities are paid fees for doing promotional work for charities.”

Celebs For Sale: The Great Charity Scandal is on Dispatches on Channel 4 at 8pm tonight.