Over the past few years many have looked on in sheer horror as the BBC obsequiously prostituted itself to the royals.

Most recently it shamelessly bowed to pressure from Clarence House not to broadcast a documentary into the royals’ PR tactics.

This was despite the fact that the documentary Reinventing the Royals was cleared for broadcast by the “highest level of management, their editorial policy team and their lawyers.”

The pressure exerted by the royal circus throwing its toys out the pram was clearly too great and overcame what passes for the BBC’s journalistic integrity.

Not long ago the BBC’s highly sycophantic reporter Julian Worricker solemnly bowed his head live on air to “her majesty,” who was touring their studios. Bowing to an unelected head of state live to millions of people across the globe constitutes a serious journalistic error, but this embarrassment was neither acknowledged nor admonished by the BBC.

Not long before that misdemeanour, BBC correspondent Ben Brown accused a man in a wheelchair of being a violent “revolutionary” and suggested as he was “rolling” toward police he was probably to blame for being viciously attacked by them.

The same broadcasting corporation religiously parroted government war propaganda as absolute truth in the run-up to the 2003 invasion of Iraq, refused to run an emergency appeal on behalf of the suffering people of Gaza and continues to vilify the Palestinian resistance.

Most recently it apologised on air to Russian state broadcaster Russia Today (RT) for attacking an RT reporter’s reputation by falsely accusing her of interviewing her own father.

RT graciously accepted the apology and has conducted itself with maturity and rigour in comparison. It also consistently promotes fresh perspectives on underreported issues, much like the Morning Star — although the Morning Star has been doing so since the 1930s.

The failure of outdated mainstream media to even attempt impartiality has left young people unfulfilled.

In 2014 the BBC dedicated 0.3 per cent of total airtime to covering issues concerning the environment.

The public, especially the young, are searching for colour, conspiracy and excitement in online articles from alternative sources. Increasing access to the internet means the everyone has the ability to cross-reference reports within seconds.

A left-wing alternative outlook that aggressively challenges the mainstream narrative is what is missing from our everyday lives.

As the saying goes, good journalism should “afflict the comfortable and comfort the afflicted.” Perhaps that’s asking too much of the BBC.

The public is growing in voracity in its search for new information and alternative media. As the world’s established superpowers jostle and jockey for hegemony with newly emerging powers, the need for fresh and left-leaning perspectives is maybe the greatest it’s ever been.

With this in mind, there is actually every reason to be optimistic.

The Morning Star consistently has headlines and perspectives that you won’t find in any other daily paper — ripe for feeding an online market that is constantly growing and increasingly hungry.