Sony looked to set to follow Emirates airline in not renewing their sponsorship with Fifa yesterday due to the negative publicity surrounding allegations of corruption.

Emirates’ contract is set to expire next month and they confirmed on Sunday that they would not be signing a new contract with the world governing body.

Fifa confirmed they were still in talks with Sony about a new deal, with the conglomerate one of Fifa’s top six sponsors which provides millions of pounds in sponsorship income a year.

Fifa said in a statement: “Emirates had already informed Fifa back in June 2012 about the restructuring of its sponsorship concept and Fifa respects this. Due to the ongoing negotiations, we cannot give any further information about future partners in this category at this stage.

“The current contract with Sony still runs until 31 December 2014 and we are currently in ongoing discussions with Sony.”

Sony said in June the corruption claims should “be investigated appropriately” and called for Fifa to observe “its principles of integrity, ethics and fair play.”