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TWO down, one to go. As the NFL prepares for its final international series game on Sunday, I feel it is only right I share my thoughts on the state of American Football in Britain.
To say there is a passion for it is a huge understatement. Fans have turned up in their thousands to support the teams that have travelled across the pond, regardless of the quality.
However, some fans feel like they have been short-changed in terms of the way they have been treated and the lack of preparation last Sunday was alarming.
This isn’t a dig at the NFL. They have done a tremendous job, all but forcing teams to play an overseas game and give fans a chance to see the sport live.
However, the international series as a whole is far from the finished product and needs a lot of work or it risks alienating fans who are starting to wonder if they are being used as cash dispensers.
Sunday’s experience was a difficult one for a lot of passionate supporters of the NFL.
Getting to and from Twickenham was horrendous. One fan said it took hours just to “buy a football from the NFL shop and two hot dogs.” Yes, the queues were long and that was to be expected. But there was a real sense of a lack of organisation.
Granted, this was the first game at the stadium and there would be growing pains but the experience turned a lot of fans off.
The games at Wembley have run a lot smoother, they have had more time to iron out the kinks, but why not just add a bit more to an already successful formula?
There is more space around Twickenham so fans were expecting less congestion around the ground and more stalls selling food, alcohol and official NFL equipment.
However, this wasn’t the case and the problems may have halted the progress of the sport in the country.
London Mayor Sadiq Khan has asked for a fourth game next year but that is looking highly unlikely and I don’t blame the league for wanting to hold off on expanding the international series.
“There were long lines at many of the stations and getting in (to the stadium),” NFL’s executive vice-president of international Mark Waller acknowledged afterwards. “Those are areas where we want to make sure if we added more games that we’ve got the right resources there.
“We’re not there yet [hosting four games in London] and, to be honest, we’re not there from an inventory standpoint. We’re working on it.”
However, what hasn’t helped is that the games themelves have been fairly dull. The “better” teams have no interest in playing in London, meaning British fans are stuck with mediocre teams at best.
Sure, some are play-off teams on paper but their play this season has suggested otherwise and it is showing on the field.
Last Sunday’s game finished 17-10 to the New York Giants and the newly named Los Angeles Rams. But both teams were appalling and fans are getting fed up of seeing bad football live.
There is a sense that the only reason the Giants were in England is because the NFL wants to capitalise on the popularity of Odell Beckham Jnr.
The wide receiver has become the face of the league and what better way to grow the sport overseas then allowing their poster boy to grace the fine turf of Twickenham?
However, OBJ picked up a hip injury a week prior to the London game and was a doubt to play last Sunday.
Even though he did, he was extremely limited and came across as a cheerleader constantly pumping up the crowd on the sidelines.
I spoke to a few fans who had purchased tickets just to see Beckham Jnr and said that had he not made the trip, they would have sold their ticket.
The amount of Giants jerseys with Beckham Jnr 13 on the back was noticeable. Supporters turned up in their droves to see the star so the league’s plan clearly worked.
But the overall product was crap. The Rams drafted first overall in the draft in the summer and picked up quarterback Jared Goff. He has yet to see the field and the man standing in his way, Case Keenum, was appalling.
Second-year sensation Todd Gurley was disappointing. Ultimately it added up to another poor game in London. While that isn’t the league’s fault, fans are begging for top-10 NFL teams.
There are rumours that the Green Bay Packers and Seattle Seahawks want to play in London and that already has fans eagerly anticipating next year’s games.
Even US journalists have commented that they feel sorry for the fans who are having to fork out a lot of money for garbage action.
And there is no sign on improvement this weekend as Wembley gets ready for the Cincinnati Bengals, coming off a defeat to the New England Patriots, versus the Washington Redskins, who are just a poor football team.
Thousands will still turn up because this is the only live NFL they will get to see and for that they are grateful.
That what they are paying for is nothing more than average is a shame but it’s not like every game is going to be a 47-54 touchdown-fest.
Sunday night’s match between the Seahawks and Arizona Cardinals finished 6-6. But at least the quality of football was entertaining.
The last few games London has witnessed have left the majority of fans disappointed and while the league can’t predict scorelines, fans only ask that they are given “good” teams to watch, ones that have an actual chance of reaching the Superbowl.
A further gripe for fans is that they feel they are not getting the true NFL gameday experience.
Yes, it must be extremely difficult to replicate what a game in the US feels like but even the pre-game entertainment is getting to fans.
Watching from home, US-based games don’t have singers before kick-off. They don’t have DJs and these circus-like distractions.
So far London has had Robin Thicke and Craig David perform at Wembley and Twickenham respectively. Both artists sang two songs and left.
Fans are not paying money to go to a concert. They want to watch football.
They know and love the sport and ask that the league stops treating them like idiots.
Of course there will be some who are new to the game and the explanations of the rules on big screens in and around the ground is helpful.
So are the videos explaining what the various penalties are when they happen during the game. But the unnecessary fun and games in between plays are uncalled for.
It doesn’t happen in the US and what fans really want is that true experience in Britain.
All these messages from the league about how surprised they are about how knowledgeable British fans are only highlights how little they think of those who watch the game overseas.
The activities before the game are fun and as there are no tailgates, it is better than nothing in some respects.
But fewer artists singing songs with rape undertones and more appreciation that the British fans are just as passionate about the sport as the US ones and the product will improve tenfold.
