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Women's Golf: This Girl Golfs aims to promote positive image

by Our Sports Desk

A VIDEO which aims to raise awareness of women’s golf and change negative stereotypes around the game will be launched at Turnberry this week as the world’s top female players contest the Women’s British Open.

The This Girl Golfs video features top professionals Charley Hull, Henni Zuel and Carly Booth, while also showing BBC news presenter Naga Munchetty playing golf with a friend, a father and daughter on the course together. Non-professional women golfers playing for their club and hitting balls at a driving range and on a beach are also seen in the video.

This Girl Golfs is a collaboration between the Professional Golfers Association (PGA), the amateur golf governing bodies England Golf and the Scottish Golf Union and Leeds-based publisher Sports Publications.

Inspired by Sport England’s This Girl Can campaign, it comes after research revealed there are currently more active female golfers in the Netherlands than in England, where women represent just 15 per cent of golf club members.

The report, by Sports Marketing Surveys, also found that only one in 25 female golf club members are juniors.

Solheim Cup star Hull said: “I have always had a love of golf, picking up my first club aged five. It’s a fantastic game to play with friends, a great way to relax and get outdoors.

“It’s been great to be part of This Girl Golfs. I hope it will encourage girls to head down to their local driving range or golf club and give it a go.”

Sandy Jones, chief executive of the PGA, added: “Golf is a very accessible, welcoming and enjoyable environment and we want to get that message across to women who may not have considered golf as an option.

“This is a great opportunity to both raise the profile of golf, break down myths and misconceptions and to actively encourage women of all ages to see golf as a realistic choice — whether that is for personal, professional, business or social reasons.”

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