LABOUR continues to lose ground to Reform UK, new polling revealed today, with support down to two-thirds of its general election share.

Polling firm Ipsos UK said the number of people who would consider to vote for the party has suffered a significant decline since last June.

It has fallen by a “dramatic” 16 percentage points to 31 per cent of Britons saying they will consider voting for the party.

Reform UK’s has grown by six points to 36 per cent over the period, said the pollster.

Director of UK politics at Ipsos Keiran Pedley said: “While it is still early in the Parliament, it is clear that support for Reform UK is has grown since the election.

“Those considering a vote for Reform prioritise immigration as an issue and feel the party is most likely to offer change.  

“On the other hand, those considering Labour prioritise the NHS and say the party is more likely than others to share their values.”

Ipsos UK found that healthcare/the NHS/hospitals remains the top concern for voters.

It was cited as a top issue by 59 per cent of those polled.

Inflation and the cost of living came second with 52 per cent, followed by immigration at 45 per cent.

The economic situation was cited by 43 per cent.

A spokeswoman for Momentum said: “The Labour leadership has repeatedly reinforced the narratives of the far right by repeating their talking points and replicating their policies. This approach is guaranteed to strengthen the far right.”

Joint secretary of Stand up to Racism Sabby Dhalu said: “The recent poll is no surprise. However, [it] also finds that across the political spectrum the NHS and the cost of living are significantly much more important issues than immigration.

“Labour must front foot on these issues — it’s [migrant] deportation videos will be ineffective at mobilising its vote.”