There was only one topic I was going to talk about this week. It’s not Wayne Rooney’s dive against Preston or Arrigo Sacchi’s “I’m not a racist but...” comment (although that should not be ignored).

It is Sky Sports’ and BT Sports’ multi-billion deal with the Premier League. You can argue with the exact figures and say it is absurd to spend that much money on adults kicking a pigskin about but that’s how much the league sold itself for. There is nothing wrong with taking an absolute premium for your product.

However, there is something wrong with clubs reinvesting the money back into the wrong areas. They will try to spin it like the money will be going to a few grassroots projects and into upgrading a few toilets but the likelihood is that the teams will spend the money on  transfers and paying agents.

The new deal will give the smaller teams the chance to pay £15 million for an average player instead of turning to a youngster from the academy knocking on the door. It has been a trend pretty much since the Premier League began in 1992.

More TV revenue means a bigger transfer budget and allows teams to pay higher wages. It is why players are on £100,000+ a week and it is becoming more and more common.

If a company makes more money then I agree that staff should get a small pay rise. But in football not all staff benefit from increased revenues and it is getting even more ridiculous that clubs are not paying the living wage, they are running out of excuses not to.

Richard Scudamore can try place the blame on the government and say they should take responsibility for bringing in the living wage but it’s not working.

Some may argue that for the teams getting relegated they may not be able to afford to pay staff the living wage but that’s not true.

If FC United of Manchester and Luton can pay their staff the living wage on modest budgets then any team out of the 20 in the Premier League can easily afford to do so. They just choose not to.

Fulham released 12 members of staff when relegated then proceeded to pay £12 million for Ross McCormack. 

Teams are more likely to splash out on players in an attempt to get back into the top division rather than pay members of staff what they rightly deserve.

And it’s not just the relegated teams that do this. As teams eye the riches of the Premier League they go for broke and start throwing money at the squad in attempt to get promoted. That money could go towards paying the living wage.

If those in charge of the Premier League are incapable of doing more then one thing at once, after the clubs have started paying staff the rightful wage this is where Scudamore and Premier League must step in and give grassroots football more money, so the wealth trickles down the footballing pyramid.

The Premier League currently commits to giving £18m a season to grassroots football. With the new deal Sky an BT Sport will pay £10m per game. No reason why that number can’t be doubled or even trebled.

This new wealth should be seen as a chance to give back to the community that pays an extraordinary amount to watch their local team play week-in week-out — those that can afford to go that is.

Again, clubs have said it is the government’s job to provide facilities for kids but does this current government care? They are too busy covering up HSBC’s tax avoidance schemes, not to mention it has taken David Cameron two years to agree to the fact that Britain needs a national pay rise.

Teams should start looking after those who support them because no-one else will. It would benefit them. Building 3G pitches may bring through more local talent. If that is their sole reason for doing it then it is better than nothing.

But as well as new areas for kids to play football, clubs can and should lower ticket prices for home fans as well as away fans.

The fact that stadiums remain full should not mean teams can continue to charge such high prices because it has priced the young and working-class fans out of watching the game.

The next generation can’t afford to watch the teams they support. Lowering home matches for adults and allowing them to bring their child for £10 for example is a simple thing to do.

And the “Twenty’s Plenty” scheme set up by the Football Supporters Trust in 2013 is a great initiative the Premier League should look at implementing.

It aims to get football clubs at all levels to cap the price of away tickets to £20 and with 12,637 signatures on its online petition, hopefully it will be introduced sooner rather than later.

The Premier League and its clubs can change the landscape of football with this money and it wouldn’t require much work. It’s a shame that the majority of fans already know where the changes will be seen and it won’t be on the terraces or in local communities.