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‘Bookshops are cool again’

ROSS BRADSHAW explains why, in the face of competition from large retailers, the economic slump and ebooks, the Five Leaves radical outlet in Nottingham is thriving

FROM 1979-1995 I worked in Mushroom Bookshop, the radical Nottingham outlet which closed in 2000.

A workers’ co-operative, it was at the time considered very radical and was the base for organising anti-fascist and anti-war activities and its politics, generally, were libertarian. For a period it paid the best wages of any bookshop in town, was the first local bookseller to go computerised and it serviced schools and local university libraries.

Local people now remember it as having a much more radical profile and stock than Five Leaves Bookshop, which opened in November 2013.

But memories are often false.  Mushroom had a humour section, sold a lot of Bill Bryson and majored in self-help!

Perhaps it was the milieu in which it operated that was more radical. There were at one time over 100 left-wing bookshops in Britain and Mushroom flourished in the glory days of political activism.

After leaving the bookshop, I began publishing under the Five Leaves imprint. Our list was Jewish, radical, literary and strong on social history and young adult fiction.

For many years, Five Leaves did well but the culmination of the 2008 crash, the closure of Borders, Books Etc, the take-over of Ottakers by Waterstones and conservative buying from the remaining bookshops was making us think again.

I’d always regretted leaving the retail side of the booktrade and began to explore returning to bookselling. The signs were not good.

The left was still weak, city centre rents high and the number of independent bookshops had fallen to below 1,000 for the first time ever.

But below the headlines I knew that the few existing radical bookshops, including Housmans in London, were attracting more interest as people began to think there might be different possibilities to the way our economy is currently run.

I’d seen the growth of the very successful London Review bookshop and I’d worked with The Bookcase in Lowdham, a village of 1,500 people which operated the year round as a village bookshop but developed a huge book festival — now in its 16th year — and seen how other small independents could put themselves at the heart of cultural activity in their area.

I spoke to a few friends about the notion of opening an independent and radical bookshop in Nottingham city centre. Some friends were overenthusiastic, others deeply pessimistic. Neither view helped.

It was time to call on my mother. Who better to ask for advice than an 86-year-old with dementia who had never worked in bookselling?

She gave me the best advice yet, saying it would be three years before I really knew whether it would work, so I should draw up a “bad budget” for the first three years, assuming failure. If I could afford the set-up capital and three years of losses without risking ending up homeless of course I should do it.

She came from a Scottish Traveller family, had been forced to leave school at 14 and books had always been central to her life as they had been to mine so the prospect of a bookshop excited her. But where to get the set-up capital? I looked around at the walls of her tiny flat in the Scottish Borders and reminded her that as well as having dementia she had a fatal illness and was not long for the world.

“Great,” she said, “there’s your capital. How much do you think we’ll get for the flat?” “We won’t get anything,” I said, “but I might get just enough to open a radical bookshop.” My mother was pleased. We celebrated with a cup of tea.

It was important to open near to the huge Nottingham Waterstones but, given, city-centre rents, essential to find somewhere in a quiet street or one of the city’s many alleyways to keep the rent down.

By chance, I met a landlord whose tenants were going out of business. He offered a 500 square foot oblong in a central cul-de-sac alleyway next to a bookies. Low rent and, at that time, just the right size.

I signed the lease and we opened on November 9 — the first independent bookshop to open in any city centre this century. It’s still only one of a handful of full-service radical bookshops in the whole country.

Two years later our stock has doubled and the shop is stuffed full. Our staff has increased, including one half-time worker devoted to events.

We have at least one reading or lecture in the shop every week and a dedicated radical book festival, Bread and Roses. In the first year guests included Owen Jones and the leader of the Green Party, Natalie Bennett. This year the festival was 11 days long and the keynote speaker was Shami Chakrabarti.

Like any independent bookshop we prioritise customer service. Orders from Britain are here within 48 hours, from the US in a week or two. The strongest areas in the shop are landscape and cityscape, radical politics and contemporary poetry and, as well as events, we do a lot of external bookstalls.

It has been a struggle to keep up the publishing side but we still managed to bring out significant titles including the book on Nottinghamshire during the miners’ strike — we also organised the Nottingham commemoration of 30 years since the strike— and a book on the forgotten architectural writer Ian Nairn which led to a renewed interest in his work. We also publish “occasional papers” from the bookshop, some of which are based on authors’ talks there.

We work with all sorts of people, including a group initiating a Nottingham poetry festival and Nottingham Waterstones, which hosted a launch by seven local short-story writers published by the bookshop, rather than our publishing wing.

We like the way that all the local parts of the industry work together.

What makes a radical bookshop though? It’s not completely radical — the landlord needs rent paid! – but the mix of books, those we stock and those we don’t make it clear our heart is on the left.

We are not prescriptive and Marxist, anarchist, left Labour and Green books happily rub shoulders. After two years we are already turning a profit — my mother was unduly pessimistic — and we pay our taxes . It was only £1.20 last year, but we were in the black.

Staff are paid the living wage.

Our customer base continues to grow and we’d love to stock a bigger range of titles such as more specialist scholarly books from university presses but Nottingham is not a wealthy city and often the retail prices are high for us.

What these presses do, however, is to fill the spaces left behind by commercial ones who find that they make money from £60-£85 books that are only bought by university libraries. And titles from US university presses often have the best covers.

I am reasonably confident about the future. The bookshop had the advantage of opening after the rise of ebooks and Amazon. Neither bother us. People are turning away from Amazon because of its tax and employment practices while, in response to ebooks, books have become more attractive and more adventurous in their design. Bookshops — we like to think — are cool again.

Ross Bradshaw is the owner of Five Leaves Bookshop and editorial director of Five Leaves Press. The bookshop is at 14a Long Row, Nottingham, NG1 2DH and its website is fiveleavesbookshop.co.uk

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